Simplifying navigation can cut Performance

By Steve on

A current trend of simplicity in web design is affecting site navigation and SEO. The impact on search engine optimization of navigation changes can be staggering what may seam like a great change for streamlining the site design may be dropping you back in your search engine results. Site navigation isn’t just a way to …

Tips for Creating a Solid Returns Policy

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While most merchants would prefer to not think about their returns policy, it’s imperative for every ecommerce company to have one. Not only is it good business, but it will also help customers trust your brand and the products that you sell. In fact, “A comprehensive ecommerce return policy will reduce the time and money …

Increase newsletter sign-ups before the holidays

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Do you realize that it is Less than five months to Christmas Day, now is the time you should be growing your newsletter database as fast and effectively as possible. After signing up on many online gift retailers newsletters here is what I would suggest.  Make sure you newsletter sign-up above the fold Many Eight …

Will the new TLD’s change how we use the web

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If you thought it was hard picking the right domain now and whether you needed a .com, .net or .biz try adding what could be another 263 TLD’s to the equation. The big question is with new TLD’s like .shop, . hotel, .blog and .contractors as well as many others (see full list) will this make …

SEO Link Building Needs To Be Ongoing

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Step one of an SEO program consists of all of the “start up” work; researching the industry online, competitive analysis, conducting keyword research, and implementing the selected keywords into on site content.  Once all of that is completed, now it’s  time to move on into step two of the SEO program which is link building.  …

WordPress 3.5.2 Maintenance and Security Release

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WordPress users, don’t panic, but stop what you’re doing right now and go update your WordPress installation. If you are one of our clients and on a maintenance plan now worries we have you taken care of go back to what you were doing. WordPress announced that its new version 3.5.2 is now available and …

Cart-abandonment Email Best Practices

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An abandoned shopping cart is like a broken promise. For the merchant, there is a lost sale and unclaimed revenue. For the shopper, there is an unfulfilled need or want. Fortunately, a quick series of cart abandonment emails may renew that promise, helping both the customer and the retailer. Roughly two out of every three …

Effective marketing shows great affect on Essex County tourism

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Internet sites trump, by far, traditional media advertising in attracting visitors to Essex County. That’s the conclusion of the Essex County Leisure Travel Study just released by the Lake Placid-based Regional Office of Sustainable Tourism (ROOST). “We’ve done it for 10 years,” ROOST President James McKenna said of the study. “We have a third party …

Google Penguin Update Looming

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While Google always holds its cards close when it comes to its search algorithm, Matt Cutts (who is in charge of Google’s webspam team) has announced in a recently released video that the company is looking to give special ranking boosts to sites that are authorities in a specific industry, community or space. Although Cutts …