Two things to know about mobile: it’s growing rapidly, and it’s still in its infancy.
This means one thing — lots of opportunity.
- Jump on this trend with a responsive website or a stand-alone mobile website!
- From start to finish, we’ll plan, design and develop a hard hitting mobile marketing tool to meet your business’s unique needs.
- Taking a bird’s eye view is crucial for mobile success. Read below for info on how we approach these projects.
Why do I need a mobile-friendly website?
Creating a website that works well both on mobile devices (of varying screen resolutions like iPads and IPhones) and desktop computers can cost more. However, the cost of lost opportunity far outweighs that of the cost to include mobile devices. Considering the explosive growth of mobile use and continued upward trend, the extra investment is worth it for many customers.
Mobile visitors are task-focused.
This means when a potential customer visits your website on a mobile device, they are doing so for a specific purpose. Users may be looking to call you, look for a piece of information, or get something from your website immediately, in the moment. Making their experience as enjoyable as possible will benefit you.
Smartphone visitors have greater spending capability.
Studies show that a large proportion of smartphone visitors have greater spending capability. It is likely to be in your best interest to serve these visitors as best as possible.
It’s another chance to stand apart from your competition.
The development of mobile websites has been slow by many companies. Why not be one of the first in your niche to go mobile? It will set you apart, especially when you’re competing for search ranking! A visitor comparing your website to competitor’s on a mobile device is more likely to go with yours over a non-mobile-friendly website.
Can I make my website mobile-friendly or do I need a separate website?
To hit all users, some wonder if two or three different websites are needed for each type of device: mobile, tablet, and desktop. We recommend one strategically designed website that can adapt to all three. Here are some different approaches for getting there:
Responsive and Adaptive Website Design
This approach allows your website to adapt to any given screen resolution including tablet or mobile. More upfront planning is needed with this approach than a typical website. As screen sizes shrink, site items are prioritized to automatically change location, shrink, move, enlarge or disappear, depending on the device on which the site is being viewed. Content, navigation, images and other elements must be carefully considered in this manner to create optimal viewing experience.
Separate Style Sheets
This approach utilizes one URL and (CSS) style sheets which are modified depending on the type of device that is accessing your website. The same html code is used, but different style sheets are applied to different devices. It requires slightly less planning time than responsive websites.
This is when you have a mobile website accessed at, for example, m.website.com, and a desktop website accessed at www.website.com. The website is redirected to the correct URL based on what device the user is on.