You have just 5 seconds to keep a new visitor on your website. We’re here to make sure your visitors not only stay longer, but also turn into customers.
- We know why most websites fail to
achieve the business objectives.
- Our methodology is proven and will increase page stay times.
Why Most Websites Fail
To create a successful website, you first need to understand a few fundamental things about your target audience and your sales strategy: What is your typical visitor looking for? Who is and is not your ideal customer? What is the potential value of each customer, both short and long term?
The answers to these questions and many more will affect the design, content, and structure of your website. Too many times, these questions aren’t asked or the wrong conclusions are made from incomplete information or the reliance on assumptions. Here are some of the most common reasons why websites fail to achieve business objectives:
- Lack of trust building elements
If website visitors don’t trust you as a reputable company they will most likely not do business with you. A few examples of trust building elements include professional-looking design, usage of original photography, and 3rd party validation such as off-site reviews, verified security certificates, links to industry certifiers showing your certification and so on. We have conducted multiple tests to find out what works and what doesn’t when it comes to trust building elements.
- Message mis-matching
This is when the messaging on your website doesn’t match up with the expectations set by your advertising or does not fulfill the needs of your potential customers. This is why we analyze your customer base and online strategy to better understand the needs to develop the appropriate message and layout for your website.
- Website development shortcomings
Too many times, coders, developers and designers take shortcuts. Those who suffer are your website visitors and your business. Things like slow pages, incompatibility with specific web browsers or mobile devices, and broken pages lead to potential customers leaving your website. That is why we have take all facets into consideration when developing new sites we use strict development standards that make our websites compatible, fast, and ready for search engine optimization.
Does your website fall into any of the above categories? Contact us today to stop losing business online.
Our Website Development Process
While most companies start by talking about the design of your website, we start by talking about how to market your website and looking at your compitition. We start thinking about messaging, how to build trust, and what the user path will be through your website.
- Review of current website situation
Do you have an existing website? we first want to find out what works and what doesn’t work about it. If you have not already, we setup website tracking on your website and review the data to come up with educated improvements based off of real data to implement on the next version of your website.
- Business analysis
We gain an understanding about your sales process and ideal customers so that we can do a better job of communicating your value proposition to your website visitors. It also helps us prioritize content in a way that will help customers decide whether you’re the right company for them.
- Information architecture and user interface planning
Your content and pages are organized in a way that makes your website easy to use. “Wireframes”, like a blueprint for your website, are created to put ideas down on paper before heading into the design of the website.
- Creative strategy and interface design
Depending on the message we wish to convey through the design of your website, we will conduct a creative study that will give us a framework for the design of the website. The design of the website will take place in Photoshop by a designer trained in effective interface design techniques. Our designers have undergone hours of training in persuasive design.
- Front-end coding
We use the latest front-end coding standards while ensuring that our websites are compatible with mobile devices and are search engine-friendly. We’ve been creating a growing number of responsive design websites as mobile integration has become increasingly important to business objectives.
- Back-end CMS development
Depending on your needs, we will either customize an off-the-shelf content management system such as WordPress, Drupal or Magento (e-commerce) or use a custom-developed CMS. You will be trained in how to use the CMS.
- Future improvements and online marketing
There will always be elements of your website that can be further tested and improved upon. For example, should you feature your top client logos on your homepage, or instead highlight your client testimonials? Which will do better? We like conducting tests to find out and further improve your website as time goes on. After the website has launched we execute a long term strategy that will bring you qualified customers at a high return on investment.