Well-written copy is key to standing out from the crowd.
- Website Content & Meta Data
- Blog Posts
- Press Releases
While design and layout are both crucial elements of a website, quality text and content are essential to communicate effectively with customers on the web. Completing technical writing, slogan development, product and site descriptions, business history and background can be challenging for any business owner. If you need assistance putting pen to paper for any of these tasks, we would be glad to help.
Below are a few examples of website text development projects completed by Suloff Designs:
Glenn Miller began working with wood in 1975 when he entered the construction trade at 15 years old. By the age of twenty-six, Glenn completed a significant personal challenge, building a house from start to finish — solo. As a developing craftsman, Glenn discovered an increasing chemistry with wood. Fascinated with the character of each piece and the exploration of different species’ nuances, he began to focus on refining his wood crafting skills.
In 1988, Glenn applied his skills to a new type of wood artistry, creating handmade doors. That first door paved the way for many more custom door-making opportunities. In 1996, Glenn became a handmade door entrepreneur and is currently owner and master craftsman of Aloof Doors, a thriving business which serves clients all over the U.S.
As a gifted sketch artist, Glenn showed artistic talent from an early age. It was inevitable that one day he would apply these talents in free-form manner to his wood craft. Continually looking for new opportunities to enhance his woodworking skills and express himself, Glenn began creating wall hangings and carvings in 1998 and Aloof Art was born.
The freedom, emotional release and “flow” Glenn experiences during the creation of his art is unmatched. Watching each piece evolve into a finished product that reflects the energy and emotion invested into its creation brings Glenn deep satisfaction. As he works on each new project, Glenn experiences cathartic freedom in following his uninhibited intuition. He believes this feeling is available to everyone if they are brave enough to create their own art.
Being able to connect with the natural world is essential for Glenn’s artistic process. Growing up in Miami, Florida, he was drawn to nature, particularly the ocean where he feels most at home. Having relocated to the Adirondacks as a teen, Glenn appreciates the diversity of the natural environments available to him there. Near his self-built, tranquil Adirondack home, he enjoys lush forests, dramatic mountainscapes and easy accessibility to the waters of Lake Champlain and the nearby Atlantic Ocean.
Intense challenges in these environments allow Glenn to center himself and nourish the creativity that flows into his art. In the winter, he can be found climbing the icy peaks of the Adirondacks, and in the summer he often embarks on extended boat journeys. Glenn’s most recent boating adventure will be featured in an upcoming issue of Soundings magazine. Over 7 days and 6 nights, he journeyed from Lake Champlain to the Atlantic Ocean via the Hudson River in an open 16 foot skiff.
As an artist, Glenn hopes to refine his skills to a level where he is recognized as a world-class artist and craftsman. He aspires to be on the “short list” of wood artists capable of creating timeless, top-quality pieces with unparalleled ingenuity, craftsmanship and artistic impression. To date, his work has been featured in Adirondack Life, Log Home Design Ideas, Plattsburgh Press Republican and The Champlain Weekly.
Glenn lives in Port Kent and works in Ausable Chasm, New York. He has two children, Leigh and Spenser. He enjoys reading, worn-out Levis, Snickers bars, and driving his 1980 jeep with the top down in the rain. He dreams of someday circumnavigating the globe in a small sailboat.
Douglas Family Legacy on Silver Lake
The Douglas family has been living and working on Silver Lake since 1865. In the mid- 1800′s, Silver Lake Road, or the “Plank Road” as it was known then, was the only east to west route traversing northwestern New York. In 1865, Henry Douglas was offered 2,000 acres and $2,000 by the U.S. Federal Government to open a stage coach stop on Silver Lake. Henry embraced the challenge and built the Annex, which still stands on the Douglas property today, to house stagecoach travelers and a barn for tending the stage horses. The stagecoach traveled 12 miles from Ausable Forks to Silver Lake for an overnight stopover, then changed horses and moved on to stops in Loon Lake, Dickinson and Duane.
The family expanded their business and opened their first hotel on the lake in the 1890′s. The hotel was frequented by vacationers who came to summer at Silver Lake from New York City and other downstate areas. The stagecoach remained active until the 1920′s when motor vehicles surpassed horsedrawn carriages as the predominant means of travel. Douglas Resort was also a popular destination as a Tuberculosis recovery location. Visitors of note who came to Douglas Resort to reap the benefits of the mountain air include the Barrymore family (related to present-day starlet, Drew Barrymore) and Cecile De Ville.
The original Silver Lake hotel was lost to fire in 1903. It was rebuilt shortly thereafter, and the new hotel included 17 guest rooms with private baths, 10 rooms to house hotel workers, 2 bars, and a dining room that could seat 300 guests. This hotel remained in operation until 1968. At this time, Leroy Douglas Sr., great, great grandson of Henry Douglas, began converting the hotel into an Adirondack Museum.
A philanthropist and lauded politician and civil servant, Leroy Douglas Sr. was influential in the founding of Clinton Community College and the Lake Placid Horse Shows. Leroy Sr. donated a hotel and land on the shores of Lake Champlain to serve as the home of Clinton Community College. The College still resides on the same site today and the athletic complex bears his name. Leroy collected and cataloged Adirondack artifacts from the hotel on Lake Champlain and other historic Adirondack sites to add to his Silver Lake museum collection.
Unfortunately, Leroy Sr.’s Adirondack Museum on Silver Lake was completely burned in a fire in 1972. In an ironic twist of fate, Leroy Douglas Sr. also perished to fire in 1975. In February 1975, a fire broke out in the American House Hotel in Ausable Forks. Leroy Sr. made it out of the building, but went back into the burning structure to rescue a friend. The building collapsed and Leroy Sr. perished. His loss is still deeply felt by his family and surrounding communities today. A memorial celebrating Leroy Sr.’ life and accomplishments is currently on display at the Douglas Resort Beach House.
After Leroy, Sr.’s death, his wife Marguerite took the healm and managed the family’s resort business on Silver Lake. She was a teacher and nurse in the Ausable Valley School District. She continued managing the resort until 1990 when her son, Leroy Douglas, Jr. and his wife, Joan, took the reins. With the help of their family, Leroy Jr. and Joan are the current proprietors of Douglas Resort operating a campground, bar, boarding house Annex, cabin and boat rentals. Silver Lake continues to be a popular tourist destination and provides a unique vacation experience in the Adirondacks. Silver Lake has no public boat access, limiting crowds and traffic and offering a peaceful Adirondack Lake experience. One third of Silver Lake’s shores are flanked by “Forever Wild” State lands that are part of the Taylor Pond Wild Forest. Views from the lake feature picturesque Adirondack mountainscapes dominated by Whiteface Mountain, site of the 1932 and 1980 Olympic Ski events.
As Dougals Resort continues to evolve, the Douglas family has recently decided to sell some of the family’s land holdings around the lake. Potential buyers are offered the chance to own and experience a part of Adirondack history and enjoy the blissful Silver Lake summers that have been relished by vacationers since the 1850′s. Today, visitors wishing to experience Silver Lake firsthand may consider staying with the Douglas Family at their resort, or more avid Silver Lake admirers may browse property for sale and consider making Silver Lake a part of their own family’s Adirondack legacy.