Tips for Creating a Solid Returns Policy

By Steve on

While most merchants would prefer to not think about their returns policy, it’s imperative for every ecommerce company to have one. Not only is it good business, but it will also help customers trust your brand and the products that you sell. In fact, “A comprehensive ecommerce return policy will reduce the time and money …

SEO Link Building Needs To Be Ongoing

By Steve on

Step one of an SEO program consists of all of the “start up” work; researching the industry online, competitive analysis, conducting keyword research, and implementing the selected keywords into on site content.  Once all of that is completed, now it’s  time to move on into step two of the SEO program which is link building.  …

Cart-abandonment Email Best Practices

By Steve on

An abandoned shopping cart is like a broken promise. For the merchant, there is a lost sale and unclaimed revenue. For the shopper, there is an unfulfilled need or want. Fortunately, a quick series of cart abandonment emails may renew that promise, helping both the customer and the retailer. Roughly two out of every three …